Freshpet Art Direction
Collaborating with photographers Lindsey Swedick and Rachel Vanni, I created a refreshed visual style for Freshpet and it’s sub-brands. The updated photography library achieves a few key initiatives. First, we were able to refine and elevate the brand to appeal more to our food and pet obsessed consumer. And second, we determined key photography needs which facilitate the creation of shot-lists, and allow for the most efficient use of these images. This photography fulfilled needs for website, paid and organic media, out of home, and much more.
The team…
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Rachel Vanni
Lindsey Swedick
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Julie Dumas
Sophie Strangio
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Hadas Smirnoff
Caitlin Brown