Art director, Freshpet

April 2021 - Present

Work with digital marketing team to concept and produce digital marketing campaigns to run on various social platforms, including Facebook, Instagram, Reddit, Pinterest, & Youtube.

Create, and uphold a refreshed brand guide with updated creative which elevates the brand.

Graphic Designer, S’well

September 2018 - April 2021

Work with Creative Director and Production department to concept and illustrate pattern artwork and mechanicals for new S'well and S'ip by S'well seasonal bottle collections, as well as exclusive collaborations which include Starbucks, Liberty Fabrics, National Geographic, Disney, etc.

Responsible for the creation of printed materials including seasonal catalog, postcards, trade show booth artwork & signage, retail fixtures, mailers, billboards, etc.

Work to support ongoing digital marketing initiatives for key accounts, specialty retailers, and corporate sales channels; such as email marketing, monthly specialty newsletters, social media, paid media, landing page design, etc.

Graphic Design Intern, French Connection

January 2018 - May 2018

Assist the E-commerce Marketing team in the execution of ongoing digital marketing initiatives, which include web banners, emails, pop-ups, paid media, social posts, blog posts etc.

Analyze data on past marketing initiatives, to determine successful strategies of digital marketing initiatives.

HTML Code emails to ensure that all images are equipped with proper links.

Support other teams in the Adobe creative suite, including photo recoloring, and photo resizing.

Product Development Intern, Coach

June 2017 - August 2017

Assisted the Small Leather Goods and Handbags teams in the development of leather goods from design sketch to mass production.

Developed a sub-collection of small leather goods, consisting 8 styles.

Supported the Product development team with the development of new collections by updating design specs, requesting and tracking samples, answering handoff comments, and ensuring that all products are costed to maintain a projected margin.